The Mark of Independence

The Mark of Independence

Independence is in the air. The Fourth of July is upon us and this past week the Brewers Association rolled out a brand new seal that indicates if a craft beer you are drinking is actually craft or just “crafty.” The seal is being offered free of charge to...
It’s All About the Package

It’s All About the Package

While it’s no surprise that consumers, in general, are influenced by product packaging, it was certainly surprising to learn just how much craft beer packaging influences what people choose to buy. Recently, Nielsen released data on craft beer packaging and the...
How Effective is the Pull-out Method?

How Effective is the Pull-out Method?

Just how effective is the pull-out method? Not very, apparently. This last week, waves were rippling in the craft beer community when it became public knowledge that AB InBev bought a minority stake in RateBeer.com. The collective raising-of-the-eyebrows commenced...