thorn beer chickity check yo self breast cancer

Beer for Breast Cancer: Chickity-Check Yo Self Pale Ale

We are excited to announce the release of a very special new pale ale, Chickity-Check Yo Self. Just as important as it is to check the date code on your beer cans to ensure freshness, it’s even more important to check yourself regularly and to know your body. With 40% of diagnosed breast cancers being detected by women who feel a lump, early detection is key.

Chickity-Check Yo Self Pale Ale (5%) was brewed in collaboration with Melanie Pierce, the founder and heart and soul of Brewbies. The Brewbies Festival was founded in 2010 to raise money for Keep A Breast Foundation and also highlight the positive impact of the craft brewing community. For their 10th anniversary of the festival, she wanted to go with a sessionable beer with notes of citrus and pine from the use of Simcoe, Chinook, and Centennial hops. Also, in keeping with Brewbies tradition, hibiscus was added to the brew for a pink hue in the finished beer.

Our Head Brewer, Doug Pominville, was passionate about creating and brewing this beer. “We all have someone important in our lives that has been affected by cancer,” he shared recently. “Both of my grandmothers fought the good fight but in the end, both of them were taken away by the big bad. This charity festival is very near and dear to my heart and a portion of all the proceeds from this beer will benefit the Keep A Breast Foundation. Please join me in raising a pint for all of our loved ones who are battling, those who have won, those who have lost the fight and yell, f*ck cancer!”

Thorn Brewing Co. and Brewbies are proud to partner together to support our community with this limited edition beer. Available in both cans and on tap, $1 per six-pack and $1 per pint will be donated to Keep A Breast Foundation.

More on the Brewbies Festival (from their website)

Brewbies was born and raised in San Diego craft beer, a community of brewers renowned for more than just their unrivaled creativity, commitment to excellence, and superior standards – this is a group that is also respected for their camaraderie, friendship, and support of one another. These qualities are not only the foundation of craft beer in San Diego – a global movement considered by many to have begun right here in California – but the very reasons this incredible festival continues nine years later and is thought of as one of the most successful events of its kind anywhere.

And, it’s no secret that beer has the power to bring people together:  that was the intention, all the way back in 2010 – to bring good people together for a worthy and important reason. Since day one, nine years ago, 100% of the proceeds from Brewbies have been donated to the Keep A Breast Foundation, to support their many impactful education and awareness programs, to help all people be more aware of the health of their body, and reduce or eliminate their risk of developing cancer.

Brewbies has managed to raise more than $450,000 for Keep A Breast Foundation as well as support programs.

More on Keep A Breast Foundation (from their website)

Over a decade ago, KAB’s founders, then involved in their own arts organization, rallied to support a friend with breast cancer. They developed an idea to express the female experience of breast cancer by reimagining the traditional canvas as a participatory sculpture. After some experimentation and partnerships with the right people, they developed and tested a technique for capturing the female bust in a plaster. The result was a white cast that was then customized by artists. The success of these breast casts as conversation starters, awareness builders and fundraising tools ultimately leading us to what is now the non-profit The Keep A Breast Foundation.

Now there are Keep A Breast Foundations all over the world and they even have their own app which reminds women to do a monthly breast exam to help with early detection. In 2018 alone, 67,000 women downloaded the app. Download the app here.

Craft Breweries Feeling the Effects of the Government Shutdown

While hardly the most affected by the Government shutdown, craft breweries are feeling the pinch and it could have serious consequences for many of these mostly small businesses. Whether it’s trying to get a Certificate of Label Approval from the Alcohol and Tobacco Tax and Trade Bureau (TTB) so beer can be shipped across state lines or applying for a license to sell beer, things are slowing down for many breweries. While it usually takes about three weeks to get label approval, there’s no telling how long it will take once submitting and now breweries are scrambling with their beer schedule and beers that are already in tanks which don’t have the proper approvals.

Many breweries are struggling and one even went so far as to sue the Federal Government. Atlas Brewing from Washington D.C. is suing the Federal Government for not allowing them to ship new beers without proper labeling, yet won’t approve the labels because of the shutdown.

Atlas Brewing filed the paperwork asking for an injunction on January 15th citing an attack on their free speech.

 “Atlas sits on 40 barrels of seasonal, perishable beer – an apricot-infused India pale ale known as The PRecious One – that it cannot lawfully label for interstate sale in kegs, as scheduled, for lack of COLA (Certificate of Label Approval). Atlas needs not only to sell this product, but to have its fermenting tanks emptied of The Precious One to make way for the production of other beer, including summer seasonal brew. The government approved the brewery’s label for sale of The Precious One in cans, but stopped reviewing COLA applications before reaching Atlas’s application to approve The Precious One’s “keg collar” label. Atlas cannot can its entire production of The Precious One. It must ship substantial amounts of this beer in kegs, in interstate commerce and soon, lest The Precious One becomes worthless. And it has other beers in the pipeline, require labels not yet approved by the government.”

Being that this brewery is in Washington D.C. which pretty much necessitates shipping beers over state lines, it really puts them up against the wall for not only for their beer in tanks now, but also beer production moving forward. Yes, they can keep producing and shipping beers that have already received label approval, but many times grains, malts and hop bills are planned out months to years ahead of time so changing up brew schedules can be difficult and costly no matter what.

Bart Watson, the chief economist with the Brewers Association, spoke with VinePair and said that most breweries shouldn’t feel the economic impact too significantly because they can substitute other beers into their brew schedule that already have the proper labeling. This is probably what most breweries will do with the unfortunate consequence being a lack of new beers being released out in the community especially by larger breweries that need to regularly ship out of state to meet their targets for the year.

Here at Thorn, we are waiting to see how things play out. We have some limited release cans in the works but these may have to be put on hold until the shutdown ends. Even when things return to normal, there is going to be a backlog of COLA applications which we anticipate will make the approval process take much longer than normal, and will deny you an expedient opportunity to enjoy our newest creations.