variety pack from thorn brewing

Not Another Dreaded Variety Pack

We’ve been told that variety is the spice of life and while this may be true in many cases, it can spell disappointment when you are talking about beer variety packs. We’ve all gotten them before; buying beer for a party or just to stash in your beer fridge, the variety pack that mostly has beers you like. It’s a good deal though, so you get it for the other three beers you enjoy and hope that someone else will drink the cranberry/orange marmalade ale that comes in the pack too.

When creating Thorn’s first variety pack, we thought long and hard about which beers to include. While we were already canning a couple of our tried and true brews that were a slam dunk for the pack, we had to pick two new beers to put in cans for you. Being that this is San Diego, we decided to focus on our hoppier styles. Yes, we brew a fantastic barrel-aged Dark Czar, and yes, it will someday be available in bottles which you will be able to take home and hold on to, but this pack was not about that. It was about grabbing a delicious, fresh, hoppy ale, no matter what, and giving some variety without going completely off-script.

What’s in the Box?

Without further ado, here are the beers that are featured in our brand new variety pack, Hop Box 24, that will be available in a certain San Diego big-box store starting the week of March 26th:

variety pack for thorn brewing

Hopster Pot
New England-Style Hazy IPA
7.0% ABV  |  40 IBU
Hopster Pot is everything you are looking for in a New England-style India Pale Ale…hazy, raw, tropical, and oh-so-juicy! Our brewers hand-select the hop varieties for each batch based on flavor and aroma. Visit thorn.beer/hazy to see what hops are in your brew. This first batch that we canned is brewed with Ekuanot, Amarillo, and Citra.

Got Nelson?
IPA

7.0% ABV  |  64 IBU
This single hopped IPA showcases the incredibly complex and unique Nelson Sauvin hops from New Zealand. Notes of Sauvignon Blanc grapes and berries mix beautifully on the palate. But did you check out this can?? This beer is the first in our Essential IPA Series in a first-of-its-kind can that will keep up with your ever-changing-palate. If you look closely, you will see all four of the IPAs in the series so you can get excited for what’s coming up on the beer horizon. How do you know which IPA you have? The 6-pack toppers will have a color-coded sticker, so look at the top to see which IPA you are going to pop! The Essential IPA Series is always fresh, always 7% and always an IPA.

essential ipa can thorn brewing

Relay IPA
WEST COAST IPA
7.2% ABV | 72 IBU
This San Diego-style IPA is hop-forward and not overly malty or bitter. It’s been our best selling beer since we opened our doors and one of the pillars of our brew program. Simcoe, Centennial, Amarillo, and Citra run a hop relay during the brew. Flavors of citrus, mango, grapefruit, and pine blend to form a deliciously hoppy beverage.
Rock the Pale Pale
Pale Ale
5.3% ABV | 55 IBU
Just like San Diego’s independent music scene, this traditional, California-style pale
ale unapologetically stands out. It’s a highly balanced beer with pine and citrus hop flavors coming from a generous late-kettle addition and dry hop.
Next time you are throwing a party, or just want to stock up your beer fridge, grab one of these Hop Box 24s. In fact, we are throwing a contest to make the whole thing a little more fun…
Because we love the earth we want to see your most creative way to reuse our Hop Box 24 after you buy it and empty it out. Take a pic of your upcycled creation and post it on Facebook or Instagram with the hashtag #thorncans (don’t forget to tag @thornbeer for Instagram or @thornbrewing for Facebook too!) and we will pick a winner at the end of April! 

5 responses to “Not Another Dreaded Variety Pack”

    • The variety packs are $29.99. The seven Costcos that ordered them are Morena, Carmel Mt, Carlsbad, Mission Valley, Santee, Market Street and La Mesa. Call before going because they might be out. But definitely, ask your Chula Vista Costco to start carrying them. Cheers!

  1. When will the HOP box be replenished at Costco? I missed it and it appears to be sold out everywhere (with good reason).

    • We just packed another order for Costco, so it should be soon! Usually, they put it out within a week or so and we delivered on Saturday. If you don’t see it at Costco, don’t hesitate to ask them to get more. Customer’s voices are loud. 🙂

  2. I’m a lager guy. When I recently sat down for lunch at Tapas Time in Temecula and ordered a Thorn Barrio Lager, HONEY! I’M HOME!!!

    Oh MAN! What a treat! Crisp, clear, clean and SUNNY!
    As refreshing as a Borrego oasis on an August desert hike.

    Love it…..GOTTA HAVE IT!….MMM, MMM, GOOD!

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