fbpx
Budweiser’s Super Bowl Strategy

Budweiser’s Super Bowl Strategy

The 2018 Super Bowl is just around the corner and while many Eagles and Patriots fans will be watching to see what if their team comes out on top, there are lots of other people who are all about the ads. At least, that’s what the hope is for the businesses that...
Alexa’s Love Affair With Budweiser

Alexa’s Love Affair With Budweiser

Recently, Tech Crunch reported that Alexa, Amazon’s personal assistant, is about to start having her own opinions about things. They said that in an effort to make her more human-like she needed to have opinions that she comes up with on her own through...
Avery vs. Pirate Life: Who Sold It Better

Avery vs. Pirate Life: Who Sold It Better

Last week, two craft breweries announced investments in their brands from outside companies. Avery Brewing Co. from Colorado sold 30% of their company to Spanish beer conglomerate, Mahou San Miguel. A couple days later, an Austrailian craft beer brewery called Pirate...
Budweiser, Mexican Beer, and Millennials

Budweiser, Mexican Beer, and Millennials

Budweiser is not having a good year when it comes to U.S. sales and this last quarter only got worse for them. As more and more people turn to drinking craft beer, spirits, and wine, they have seen a continuous drop in sales for their flagship beers, Budweiser and Bud...
Taking Craft Back One Funny Video at a Time

Taking Craft Back One Funny Video at a Time

Recently, the Brewers Association rolled out a new marketing campaign called “Take Craft Back” which purports to be a crowdfunding effort to buy AB InBev. While they are only $2.5 million to their $213 Billion goal, the movement is gaining steam and...